When word broke that Louisville had re-signed with Adidas, word leaked that the Cardinals had signed the third-richest apparel contract in college sports history. The other two? Notre Dame with Under Armour and Michigan with Adidas. Does that mean Nike is losing market share?

No.

Far from it, actually.

A Louisville fan site tracked each of the 65 apparel contracts for major college football and found that Nike still dominates the market, outfitting 46 teams (70.7 percent). Adidas (10, 15.4%) and Under Armour (eight, 12.3%) were neck and neck for (an albeit distant) second, and the folks at Russell Athletic must be huge Paul Johnson fans because they have one apparel deal, and it’s the Georgia Tech Yellow Jackets. 

So, yes, Adidas and Under Armour pay more at the top of end of the spectrum, but that’s because they have to. 

Thanks to LouisvilleSportsLive.net for the leg work.

ACC
Boston College – Under Armour
Clemson – Nike
Duke – Nike
Florida State – Nike
Georgia Tech – Russell Athletic
Louisville – Adidas
Miami – Nike
North Carolina – Nike
N.C. State – Adidas
Pittsburgh – Nike
Syracuse – Nike
Virginia – Nike
Virginia Tech – Nike
Wake Forest – Nike

Big Ten
Illinois – Nike
Indiana – Adidas
Iowa – Nike
Maryland – Under Armour
Michigan – Adidas
Michigan State – Nike
Minnesota – Nike
Nebraska – Adidas
Northwestern – Under Armour
Ohio State – Nike
Penn State – Nike
Purdue – Nike
Rutgers – Nike
Wisconsin – Adidas

Big 12
Baylor – Nike
Iowa State – Nike
Kansas – Adidas
Kansas State – Nike
Oklahoma – Nike
Oklahoma State – Nike
Texas – Nike
TCU – Nike
Texas Tech – Under Armour
West Virginia – Nike

Pac-12
Arizona – Nike
Arizona State – Nike
California – Nike
Colorado – Nike
Oregon – Nike
Oregon State – Nike
Stanford – Nike
UCLA – Adidas
USC – Nike
Utah – Under Armour
Washington – Nike
Washington State – Nike

SEC
Alabama – Nike
Arkansas – Nike
Auburn – Under Armour
Florida – Nike
Georgia – Nike
Kentucky – Nike
LSU – Nike
Mississippi State – Adidas
Missouri – Nike
Ole Miss – Nike
South Carolina – Under Armour
Tennessee – Nike
Texas A&M – Adidas
Vanderbilt – Nike

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National columnist - Zach joined the staff in 2012...and has been attempting to improve Doug and Scott's writing ability ever since (to little avail). Outside of football season, you can find him watching the San Antonio Spurs reading Game of Thrones fan theories.