How to build your fan base: one by one
For last week's game with UCLA, Arizona invited two lucky fans, Sheri Hill and Tony Zepke, to take part in the Wildcats' pre-game festivities. Hill took part in the Wildcat Walk, meeting athletics director Greg Byrne and Mr. and Mrs. Arizona Football, Rich and Rita Rodriguez. Zepke joined the team for its tunnel run from the locker room to the sideline.
Play the video below on mute and you can easily see what's happening here. Hill and Zepke are awestruck. "It was awesome," Zepke said. "Best experience I've ever done."
Arizona now has two hardcore fans for life, and it didn't cost them a thing.