Watch the commercial Kentucky aired during the Super Bowl
It's no secret that the Super Bowl draws the most captive audience of any time in the American calendar. It's the one time a year when Americans do nothing but sit in front of the television for a solid four-hour block of time.
With that knowledge in mind, Kentucky decided to drop a commercial during the big game. If you're wondering why you didn't see it - the ad aired only in Lexington, Ky.
While Kentucky certainly didn't quite meet the reported $4 million price tag CBS required to air the ad nationally, the school did have 30 uninterrupted seconds to pitch half of Lexington on Mark Stoops' new Wildcats program.