Creating a video like this will help you establish expectations
The coaching staff down at Grapevine HS (TX) gets it. They understand how to motivate and connect with their players using video as one of many tools at their disposal.
After hearing at a coaching clinic how Les Miles and his staff put together clips each week aimed at showing his guys "who we are", and seeing the "Wide Receiver Blocking Done Right" video from Texas A&M from back in December, the staff decided to put together a video of their own.
This video was shown to the receivers just before the start of spring ball to help put them in the right frame of mind and set the expectations of the unit. The design of the video is outstanding and we hear that its aim of illustrating the desired identity of the receiving corp worked out exactly as they drew it up.
This is another great example of a video that coaches at every level can do in order to illustrate the vision and expectations of your position group, or specific side of the ball.