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Arizona has compiled fan-shot footage of the iconic “Hill Mary” moment from the Cal game as a testament to fans as to why being in the stands for a game can be an absolutely irreplaceable experience.

By compiling Instagram footage from fans at the game, Arizona was able to put together a video of what the moment looked like from the stands. The best part about the clip is that you can almost feel the buzz in the crowd when Austin Hill comes down with ball as times expires.

This footage is a better (and a seemingly more effective) way to showcase the game day atmosphere in Tucson than anything a panel of well compensated experts could come up with, and it cost them next to nothing.

Very smart move here by the guys at Arizona, once again harnessing the power of social media.