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Dos Equis Names Steve Spurrier Head Beer Coach, Hires Les Miles as Chief Lawn Officer
From Dos Equis:
For college football season, Dos Equis enlisted Miles and Spurrier to show the world how Dos Equis shaped every aspect of college football, with no help whatsoever. In a series of spots created in collaboration with Droga5, the coaching legends are spotlighted in ways fans will definitely recognize, but adding a fun, interesante twist. The campaign is led by a ridiculous, Dos Equis-inspired halftime speech that supposedly led to the greatest comeback in football history. In other spots from the campaign, Head Beer Coach Spurrier is carried off the field wearing his famous visor, now enhanced with a bottle opener, while in another, Miles, a noted grass chewer, supervises the watering of the turf with Dos Equis, the only beer used to water every college football field.
A few of the videos: