Every year we give a run down of the best Super Bowl commercials we come across leading up to The Big Game, and this year is no different. Here’s the first look we did at the top Super Bowl commercials from 2018’s game.

This year, a 30-second ad spot in this year’s game featuring the Patriots and Rams will cost over $5 million, various outlets have shared.

While the brands that everyone looks forward to seeing like Budweiser and Doritos will have their usual spot at the party, Business Insider notes that there will be a few newcomers including the dating app Bumble, and frozen food brand Devour.

Here’s a run down of some of the best ads we’ve come across to date, and we’ll continue to update the article with more as they’re shared closer to Sunday’s kickoff.


Amazon’sΒ Not Everything Makes the Cut


Pepsi takes on “Is Pepsi OK?”

Doritos featuring Backstreet Boy and Chance the Rapper:

Planters:

Colgate’s “Close Talker”

Pringles:

Stella Artois coming with some nostalgic star power

…and just for fun, here’s a look at the some of the best Super Bowl ads of all time, courtesy of CNN.