We've known for a while that FOX is betting big on the noon ET window, getting their best game in before the SEC on CBS rules the 3:30 window and ABC's "Saturday Night Football" takes the night.
As part of that plan, FOX is planning to stare down "College GameDay" in head-to-head combat, and that pregame show -- featuring Urban Meyer, Matt Leinart Reggie Bush and Brady Quinn as analysts -- now has a name and a promo.
This 30-second clip aired during last night's MLB All-Star Game. As perhaps a window into the network's priorities, I counted nine Big Ten clips (focusing on Ohio State, Michigan, Michigan State and Wisconsin), four Big 12 (Texas and Oklahoma) and two Pac-12 (USC, Oregon). Obviously, the early kicks will favor teams in the Eastern and Central time zones.
FOX's Big Noon Era will begin with the following games: Florida Atlantic at Ohio State (Aug. 31), Army at Michigan (Sept. 7), Ohio State at Indiana (Sept. 14) and Michigan at Wisconsin (Sept. 21).