Jim Harabugh is college football’s most fascinating human contradiction. He’s a guy who’s famously old school in just about everything he does, yet he also pushes the envelope more than anyone else through satellite camps and off-campus practices. He’s a guy who’s guarded enough that he won’t release so much as a roster, but on Tuesday announced that he’s going to have his own podcast.

Attack Each Day: The Harbaugh’s Podcast will launch next Tuesday and air weekly on PodcastOne, a network of podcasts akin to the SiriusXM of the podcasting world.

“I’m looking forward to joining my dad and my other family members for our weekly podcast on PodcastOne,” Harbaugh said in a statement. “A lot of people who I respect have been doing podcasts for years, and the Attack Each Day: The Harbaugh’s Podcast should be a fun experience for our show’s guests and for our listeners.”

Harbaugh is not the first major college coach to host his own in-season podcast. Kentucky basketball coach John Calipari has one as well, and it’s fitting that these are the two who do. Harbaugh and Calipari are the best and most aggressive marketers — of themselves and their programs — than anyone else in college sports. Harbaugh’s contradictions all make sense when viewed through the same prism: pushing the Harbaugh Brand.

Attack Each Day will be an extension of that, talking topics that are close to Harbaugh and featuring guests from Team Harbaugh.

“My family has always been a cornerstone of my life,” said Harbaugh. “Sharing in this podcast with them is something that is going to be great.”

The new show won’t exactly delve into that week’s game plan on Ohio State, but still has the potential to be an interesting dissection into one of the most fascinating minds in college football.

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National columnist - Zach joined the staff in 2012...and has been attempting to improve Doug and Scott's writing ability ever since (to little avail). Outside of football season, you can find him watching the San Antonio Spurs reading Game of Thrones fan theories.