JJ Watt and Kevin Durant have millions of fans spanning the globe, but it’s what they do for others in American Family Insurance’s latest commercial that will give you chills.

Watch the reaction of every day people as Watt and Durant surprise the complete strangers with support, hand held signs, and words of encouragement during their daily routines. It’s something that they’ll never forget.

As coaches, we’re expected¬†to be the “champions” of droves of kids and their dreams, as well as the greater community¬†on a daily basis, so this message is very appropriate.