This approach has to be a first on the recruiting side of things.
New Jersey quarterback Jarrett Guarantano, the top signal caller in the 2016 class for a number of college programs, decided to team up with Bleacher Report to make his college destination announcement.
The trailer is pretty slick, and features Guarantano walking around Times Square with a voiceover reading tweets from various people telling him where he should play his college ball, before Guarantano interjects and says "No more clutter. No more distractions. I'm ready for what the future holds."
"Knoxville, Tennessee here I come."
Since we can't embed the video, you can see the whole thing here.
I have no idea whether this type of video will take the place of the tried and true "choose a hat" method, but regardless, it's a pretty cool way to make your announcement.
You know Butch Jones saw the clip and was grinning ear to ear.