Boston College head coach Steve Addazio's entire mantra is "Be a Dude." No matter what you believe about it, the man is committed to getting as many dudes at Boston College as possible, and it appears to be working.
For one day this summer, the folks at Boston College decided the best way to spread that message was through Vine, Twitter's social video offshoot. I say one day, because Addazio's Vine account posted seven Vines on that day... and that's the only activity it's ever seen.
Major hat tip to EDSBS for discovering this.
I just... I don't know.