So you’re a Republican running for the House of Representatives seat in Tennessee’s second congressional district. What’s the best way to appeal to voters?

Obviously, you want to align yourself with President Trump. That’s a given. But Tennessee’s second district is in East Tennessee, the heart of Vols country, one that includes Knoxville. Best to work that in somehow.

Oh, I’ve got it: You combine Trump’s famous wall plan with Butch Jones’s brick-by-brick mantra.

Here’s the original Jones ad Emert is mocking.

Thoughts?

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National columnist - Zach joined the staff in 2012...and has been attempting to improve Doug and Scott's writing ability ever since (to little avail). Outside of football season, you can find him watching the San Antonio Spurs reading Game of Thrones fan theories.