Whenever Texas A&M wins a big game, the folks running the Aggies’ social media accounts know how to bottle up the behind-the-scenes jubilee and sell it like a shot of Five Hour Energy.

Following last night’s 38-17 win over Arizona State, Kevin Sumlin’s post-game address, praising the offense, defense and special teams, culminated in what amounted to a most pit of sweat and cold water.

If your program is not doing stuff like this after big wins by now, it’s time to change that. To see A&M’s strategy behind its social media accounts, read our interview with AggieFBLife proprietor Ivan Licon. 

National columnist - Zach joined the staff in 2012...and has been attempting to improve Doug and Scott's writing ability ever since (to little avail). Outside of football season, you can find him watching the San Antonio Spurs reading Game of Thrones fan theories.