“WELCOME TO THE PROCESS”: Experience Iowa State’s transformation under Matt Campbell

When you think about the term “The Process” the first coach that likely comes to mind is Nick Saban. But regardless of what you may believe, Saban doesn’t have a trademark on the term (yet) and there are a wealth of coaches out there that believe in their own form of The Process.

One of those coaches who’s seen success following his own formula of “The Process” is Iowa State’s Matt Campbell. The fourth-year Iowa State head coach has transformed the national perception of the Cyclones program, and has also drastically improved the on-field product though he and his staff’s approach with both recruiting and development. After a 3-9 debut season, Iowa State has finished 8-5 in back-to-back seasons and been in the hunt for the Big 12 title while putting some of the league’s blue-blood programs on upset alert a number of times the past few years.

When a new staff comes in and is able to change the culture as Campbell and his staff have, there’s a ton of behind the scenes content that doesn’t always get shared that shares the transformational journey of the program from where it started to where it is today, and that’s what Iowa State has done with this latest video – WELCOME TO THE PROCESS

The video starts off with Campbell’s introductory presser, and then takes you through some of the powerful moments on, and off, the field and in the locker room that have helped to change the trajectory of the program.

This is a really extensive look at Campbell and the Cyclones program that fans of Iowa State, and fans of college football in general will really enjoy.