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In a game in which neither offense looked particularly efficient, Wisconsin coach Luke Fickell elected to not even give his Badgers offense a comeback-chance.
He pocketed all of his timeouts. It was enough to leave the Fox Big Noon Kickoff broadcast-crew asking aloud why Fickell wasn't calling a single timeout. Analyst Joel Klatt seemed to even have to censor himself when play-by-play man Gus Johnson asked an open-ended question.
With his Wisconsin squad down just 24-10 and more than two minutes left on the game clock, Fickell treated his team's full complement of timeouts -- all three of them -- like his program has treated the win column in big games: avoided it.
With the host Wolverines obviously seeking to just grind out the clock, Fickell facilitated as much even as his Badgers kicked a mid-range field goal to pull within 24-10 and when 2 minutes, 43 seconds remained in the fourth quarter.
First, Fickell allowed Michigan to rush for a mere four-yard gain at the 2:42 mark and bleed the clock all the way down to college's two-minute timeout.
After the break, second down was a four-yard gain for the Wolverines.
And it also was another Wisconsin no-timeout moment.
Third down? Jordan Marshall rushed seven yards, picked up the first down and ... still Fickell refused to call timeout.
Postgame, Fickell said had his defense gotten the third-down stop then he would have used timeouts. Of note, Fickell already had discussed in his postgame that his team was tired. Moreover, a timeout before the two-minute game stoppage would have facilitated more rest for his tired Badgers defense.
"Yeah, if we had got the stop, it was gonna be the timeouts," Fickell said postgame. "I thought that where we were and how many points we needed, we needed to have opportunities on offense. The one was right before the two-minute warning just to say, hey, but the truth of the matter is, I said, guys, we need to get a stop.
"We get them to third down in a situation where maybe they have to throw the football to keep the ball, then we’re gonna call the timeouts. And then we’re gonna give our offense shots with timeouts as opposed to putting ourselves in a situation where you call them and then they can’t stop them. It was more put on our eyes to show, stop them, we’ll call the timeouts, we’ll give our offense the ball back, we’ll have the timeouts with the situation so that we can play football. That was kind of the decision."
Then, a strange thing nearly happened after Fickell clearly punted on the game.
As Fickell made it transparent he simply wanted to end this latest nightmare -- his Badgers record is now below .500 more than 30 games into his Wisconsin tenure -- Michigan nearly punched in an additional, white-flag touchdown.
The Wolverines ran their offense uptempo in the game's waning moments, amidst Fickell's tacit if not outright surrender.
They advanced the ball all the way down inside the red zone and snapped their final offensive play within a few yards of the Wisconsin end zone.
The postgame handshake between Michigan coach Sherrone Moore and Fickell postgame could not be called brief -- because it wasn't that long.
Wisconsin's next three games are against Iowa, as well as the nation's No. 1- and No. 2 ranked teams, with top-ranked Ohio State visiting Camp Randall Stadium Oct. 18 and the Badgers traveling to undefeated, No. 2 Oregon's Autzen Stadium Oct. 25.
All this comes on the heels of Fickell getting the dreaded vote of support from athletics director Chris McIntosh.
And, now, amidst another losing streak of at least three games. Since taking over Wisconsin full-time prior to the 2023 season, Fickell has guided the Badgers to at least a three-game losing skid in all three seasons.