Many moons ago, we here at FootballScoop held our own contest to award the best video of the year. (Maybe we should bring that back?)
The folks at the National Association of Collegiate Marketing Administrators dish out their own awards. Known in true marketing speak, as the Best Branded Dynamic Collateral, NACMA selected Appalachian State's "Home" as its top honoree at its annual meetings last week.
As you'll see below, all the elements are there. The cinematography is breathtaking. The soundtrack is pitch-perfect. The transitions are *chef's kiss*. But all those elements are nothing without a great story, and the 2022 Mountaineers provided, with a win at Kyle Field, a Hail Mary victory over Troy, and a total of eight games decided by one score.
Produced by freelancer Will Allen and narrated by former App student Luke Combs, here is "Home."
With the help of @lukecombs, App State marketing and external communications won a gold medal at the @NACMANews awards in the category of Best Branded Dynamic Collateral for this football recruiting video ⬇️⬇️⬇️
— App State Athletics (@appstatesports) June 21, 2023
🎥 @__willallen https://t.co/yYx8PBMf5i