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A briefcase arrives at Lane Kiffin's office

Everyone is trying to sell season tickets.

Of course, there are different ways to market your program and the season ticket package. At this time of year, the key is to get the attention of your fans. Get them to start thinking about renewals.

USC has certainly created a unique and simple way to get your attention about season tickets. The athletic department is running with the theme that Lane Kiffin likes his visor.

Les has his white “LSU” hat. Saban has no hat. Trooper rocks a backwards hat. Tressel is going with “The Vest,” while Al Golden wears a tie.

At SC, Lane chooses to go with the SC visor.

Check out the 30 second season ticket promo, released today by USC.