Coaches take jobs outside of the coaching profession every day, but rarely do you see one take a job as interesting as Shawn Moore.
A three-year assistant on Mike London's staff at Virginia, and a former Wahoo quarterback, Moore was announced today as the director of community relations for the College Football Playoff. Moore will be in charge of the Playoff's educational programs, football and coaching clinics, cause marketing and serving as the organization's liaison with local governments and charitable organizations.
"Shawn brings a wealth of experience and knowledge to the College Football Playoff," CFP executive director Bill Hancock said. "His varied background as a student-athlete, NCAA staff member, coach and administrator at different levels of the education field will help him lead efforts in the communities that the College Football Playoff will touch each season."
It's not a traditional job for an ex-coach to assume but, then again, Moore has not taken a traditional career path. After leaving Virginia in 1991, Moore spent half a decade in the NFL and CFL before becoming a member of the NCAA's enforcement staff in 1997. From there, Moore served as a scout for the XFL in 2000-01, an associate athletics director at Howard from 2001-03, the director of sports partnerships for USA Football from 2003-06, and then spent four years as the dean of students at St. Albans School in Washington, D.C.
Moore returned to his alma mater in 2010 to join London's staff as wide receivers coach, and then transitioned to tight ends coach in 2012.
"I am truly looking forward to leading the College Football Playoff community outreach and efforts," Moore said. "We have a tremendous platform with the incredible interest in college football to do so much good in the community and give back to all those who have contributed to our success."