We recently spent half a day with UCLA football and the other half at USC's offices. Eye-opening to say the least.
When you enter UCLA's coaches offices most of the initial visuals you see focus on UCLA beating USC. Honestly, over at SC, you virtually don't see any mention of UCLA (most of the focus is on their 11 National Championships); but lurking somewhere; perhaps in a closet [not much space in the current offices], perhaps just in Lane's mind, someone seems to constantly be thinking of ways to out-recruit the boys across town.
The latest dig surfaced today when Scott Enyeart who covers USC football tweeted, "USC lists its game @UCLA as a "home game" on its schedule." Just another day in L.A.