The state of Arizona looks to be taking a page out of the book of West Virginia as three state representatives are proposing selling beer at Arizona and Arizona State football games.
The proposed bill would provide a "pilot program to test the issue under the watch of the Arizona Board of Regents and in consultation with the department of liquor licenses and control." Proceeds would go to the athletic departments, all of which are exploring new revenue streams.
According to the Des Moines Register, twenty major universities sold beer to the general public during games this past season. That's twice the amount than the 2010 season.
Interestingly, West Virginia Athletic Director Oliver Luck said that alcohol related incidents actually decreased 25-35 percent with the new beer sales at home games this season. Luck said that they profited about $750,000 from alcohol sales in their seven home contests.