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Arizona State ain't messing around with these new uniforms

Arizona State has some “fire” new uniforms. Unveiled today, let’s just say that some was thinking outside the box.

Athletic director Lisa Love said today, "When I arrived at ASU six years ago I noticed we were an athletics program which featured different shades of maroon and gold, different logos, multiple fonts and uniforms.”

"There was a lack of real consistency with regard to our brand. This partnership with Nike, which began nearly a decade ago for uniforms, will springboard us to a new level of branding, giving us a coordinated university-wide focus that will support our aspirations as a high-performance athletic organization."

According to the press release, “The return of black to the Sun Devil attitude is a nod to the football teams of the 50's that wore black helmets. That combined with the strength, power and attitude black exudes made it an obvious choice for a third primary color. Additionally, Sun Devil Athletics has long embraced the majesty of the Arizona landscape, making copper, one of the states most recognized resources, a natural choice as an accent color.”

Unless you are watching Gruden breakdown Andy Dalton or you’re watching Year of the QB – Tom Brady, you have got to see this video. Yes, you will see the uniforms.

"Black & Yellow, Black & Yellow, Black & Yellow."