Arizona State has some “fire” new uniforms. Unveiled today, let’s just say that some was thinking outside the box.
Athletic director Lisa Love said today, "When I arrived at ASU six years ago I noticed we were an athletics program which featured different shades of maroon and gold, different logos, multiple fonts and uniforms.”
"There was a lack of real consistency with regard to our brand. This partnership with Nike, which began nearly a decade ago for uniforms, will springboard us to a new level of branding, giving us a coordinated university-wide focus that will support our aspirations as a high-performance athletic organization."
According to the press release, “The return of black to the Sun Devil attitude is a nod to the football teams of the 50's that wore black helmets. That combined with the strength, power and attitude black exudes made it an obvious choice for a third primary color. Additionally, Sun Devil Athletics has long embraced the majesty of the Arizona landscape, making copper, one of the states most recognized resources, a natural choice as an accent color.”
Unless you are watching Gruden breakdown Andy Dalton or you’re watching Year of the QB – Tom Brady, you have got to see this video. Yes, you will see the uniforms.
"Black & Yellow, Black & Yellow, Black & Yellow."