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Athletic departments getting creative to increase ticket sales

It’s an interesting idea and one that we haven’t seen before. In early June, the University of Buffalo athletic department will host a 4 on 4 flag football tournament that will cost $150 (youth team) or $200 (adult team).

All participates will receive 2 tickets to a Buffalo home football game this season. Although the weather is not always ideal in Buffalo, the Bulls’ averaged just 12,981 per home game last season.

The good thing is that the event will give the athletic department a chance to interact with fans, students, and the local weekend warrior. There is even a co-ed division for the tournament, which will take place at the Buffalo football practice fields and inside UB Stadium.

The whole idea made us wonder how much money some of the larger schools in the country could raise by hosting a similar event. 

Could you imagine how many people would pay to play flag football inside Tiger Stadium in Baton Rouge, or even on the LSU practice fields? What about places like Ohio State, Wisconsin, or Texas?

Plenty of colleges now host Fantasy Camps for boosters and "Football 101" for women, but the 4 on 4 flag football tournament is a new idea.

Props to the Buffalo athletic department. We hope the event turns out well.


Like everyone, USC is trying to sell tickets. Check out the Trojans' strategy.