USC beat Arizona 48-41 Saturday.
At the 0:50 mark of the video below you'll see how Coach O got the boys excited before the first half.
USC came out hot and quickly built a 17-0 lead and where leading 27-12 at halftime.
At halftime, Lane Kiffin followed up with his version of the same thing (2:00 mark). Perhaps not quite the same emotion that Coach O extracted from the guys.
Regardless, USC hung on for a big win.