Bill Snyder is far from the first person to speak up against the irresistible creep of commercialism in college sports, that money is driving away the soul of college athletics.
Few have dropped the hammer quite as forcefully as the 73-year-old Kansas State head coach, though.
Speaking to 610 Sports Radio KCSP in Kansas City, Snyder stated that college sports are in “such a bad place right now” that he may be soon driven into a second retirement, this time likely for good.
“College athletics, particularly football, has changed dramatically throughout my career,” Snyder told the station. “I think it’s in a bad place right now. It’s in a bad place for a variety of reasons. We’ve allowed it to become money driven. We’ve allowed it to become TV driven. We’ve allowed athletic programs or football programs to mean more to a university than what the university is really supposed to be all about.”
Again, Snyder is far from the first or last coach, athletic director, fan or media member to voice that opinion.
However, Snyder is one of the few head coaches to drop this line, “I can only speak personally,” Snyder said. “I’m grossly overpaid for what I do. That’s part of what creates the issue.”
It’s at this time we remind you Snyder’s 170 wins, eight double-digit win seasons, six New Year’s Day bowl trips and hundreds of TV appearances at the previously moribund program have brought Kansas State countless nation-wide advertising opportunities the university couldn’t otherwise purchase. Less than a year ago, ESPN named Kansas State the most profitable athletic department in the country.
But, according to Snyder, those profits are part of the problem.
“The last I heard we were educational institutions,” Snyder said. “Certainly there is an education that takes place in football and I understand all the parameters, but it’s not driven by values, it’s driven by dollars and cents.”
Read Dennis Dodd’s full recap of the interview here.