Coaches and players alike understand that as a part of the Notre Dame program, expectations are higher than most places and a premium is placed on winning and doing things the right way.
After losing a close one to Stanford on Saturday night, after not being able to convert on big plays when it counted, Brian Kelly had an important message for his guys, and it's one that they'll remember for years to come.
"We go on the road with the expectation in this program to beat that team. We needed to beat that team, and we didn't...and you know why? Because we didn't make the play that we needed to make." he said, pretty fired up.
"We said, 'Let's make it to the fourth quarter' and then what did I say to you at mental edge? 'Someone has to make a play,' right? Someone has to make a play, and that's what it came down to."
Then his tone changed a bit.
"I am proud of everyone in this room. I love everybody's effort, but lets understand. We came to Notre Dame to play for championships, and 8-4 is not what we signed up for. We've got work to do. We have to get better and we all know that. Coaches have to get better, we've all got to get better."
"So I want everyone to understand this message so there is no misunderstanding. Nobody is disappointed in you. Nobody is disappointed in your effort, or your commitment, or that you didn't battle today, all we're saying is...we're here to win and because we didn't win, that's not good enough."