Judging from this clip, the staff down at Eastern Kentucky has spent some time reading the fine print of the rulebook.
Take a look at the well executed fake below. Since the punt team receives the kick behind the line of scrimmage, the play is legal and the ball can be advanced.
We hear that the staff had been holding this one in their back pocket for a few seasons now, and had been practicing it for about two years before the right opportunity came up to give it a try.
If you've got a deadly accurate punter, this one would definitely catch some people off guard.