Recently, Arkansas' John L. Smith and defensive assistants Steve Caldwell and Kevin Peoples, along with running backs coach / recruiting coordinator Tim Horton joined the Twitter world.
Smith says that social media allows them to get closer with the fan base. “I think taking ourselves as a university and a program out to the people more is a challenge that we all have to embrace and do as a staff."
Since starting his account, many of Smith's tweets have been aimed at fulfilling that message. Many of his tweets are to update his followers with construction progress on the new HD video boards going up in the stadium and the field turf going down on the practice fields.
According to Matt Jones of the Arkansas Democrat-Gazette, director of football operations Mark Robinson urged them all broaden their social media perspective to aid in recruiting.
“You can actually carry on a conversation with a guy and it’s legal for us recruiting-wise. The coaches all have Facebook accounts. You’ve got to be able to Facebook. You’ve got to be able to Twitter. It’s today’s world.” Smith explained.