Rule #1 - Know your audience.
Saturday Arkansas State is hosting a huge Sun Belt game (yes we did just make that statement). Hudspeth is bringing ULL (or UL, or Louisiana-Lafayette, or just Louisiana...or whatever it is that they want to be known as now) into town with an 8-2 overall, 6-1 Sun Belt record to play Hugh Freeze's Arkansas State team that is 7-2, 5-0.
Freeze wants the place packed and rowdy. So what did he do?
Free Beer? No; but probably the next best thing. This morning Freeze tweeted:
Yes, A-State is giving away a deer stand at the game. That's knowing your audience. Well played Coach Freeze, well played.