Plenty of schools have gone all-in on creativity when promoting their players for the Heisman Trophy. There's Collin Klein's band aids, Chase Daniel's viewfinder and Joey Harrington's Times Square billboard, to name a few.
Instead of shooting for something clever, Northern Illinois speaks from the heart as Dave Doeren today sent out an e-mail promoting the merits of his quarterback, Jordan Lynch.
The letter may not help Lynch win the award, or even get to New York, but it's great to see a head coach vouch for his player to this extent.
Here is Doeren's letter in full, provided by CBS's Bruce Feldman.
I wanted to personally write to you regarding my QB Jordan Lynch. I know many of you have his stats and have followed his season. In my 17 years of coaching college football I have never seen a tougher, multi-skilled, consistently productive quarterback than Jordan. In 12 games he has rushed for 1611 yds, 16 TD's, 134.2 yards/game and passed for 2750 yds, 23 TD's and only 4 INT's with a QB rating of 157.3. Please understand that many of the second halves this season we were up and didn't play him in the 4th Q. His stats could be even more over the top. His game management skills and clutch decision making also sets him apart.
He is the first player in FBS history to pass for more than 400 yards and rush for more than 150 in a game (vs Toledo, 11/14/12). He is the second player to ever pass for more than 2,500 yards and run for more than 1,500 yards in a season. Jordan holds the NCAA record for most consecutive 100 yard rushing games by a quarterback (10 straight). He needs 92 yards to break the NCAA record for Rushing yards by a QB in a season.
He is a blue collar winner that truly loves and respects the game of football. His relentless energy and passion for competition and winning is inspirational and contagious. I love to see him practice and play - he is worthy of any and all consideration he gets for the Heisman Trophy. As an award that represents the best - he is purely that! I know that there are many deserving candidates out there. I just wanted you to know from a coaches perspective how special Jordan Lynch is. This is what college football players should inspire to be like - he is tough, loyal, competitive, fierce, poised, accountable, and productive!
Thanks for your time and consideration.