Every coach across America sees the value of special teams, but exactly how those duties get handled varies from head coach to head coach.
New Mexico State's Doug Martin, who recently announced his intention to coach the Aggies special teams units this season, believes that staying involved with the players is an important way to stay active day to day, and it will also put his special teams knowledge to good use.
"As a head coach, I want to be involved with the players and actually coach. I don't want to just walk around the field and watch. I'm paid to coach, and that's what I want to do." Martin said in the Las Cruces Sun-News.
Martin pointed to Virginia Tech's Frank Beamer as another head coach that has coordinated special teams in the article. Beamer is nationally renowned for his special teams knowledge and has used that as a catalyst to build the Hokie program.
"You look at how he built that football program, a lot of it was built on special teams. And it was built because he's the special teams coordinator. They've led the nation in blocked kicks year, after year, after year. It's important there because his name's on it."
There's a reason that fans and coaches around the country call it "Beamer ball".
For Martin, coordinating the special teams makes it much easier to get his players to buy into the importance of each unit.
"Special teams is an area where you can win football games, and you can lose football games, very quickly. Sometimes it's really hard to get your players to buy into just how important that is. When the head coach is involved in the special teams, particularly when he takes initiative to coordinate it himself, you instantly get the players involved."
Plus, being the head coach also means that when you want to take an offensive or defensive player for one of your units, there's nobody to tell you that you can't.