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Florida's "the stare" ticket promo is hilarious

Here's the setup. Will Muschamp's kids, Jackson and Whit, are playing catch at The Swamp.

While they toss the ball back and forth, they're also working on their best impression of "the stare". Moments later, Muschamp walks in... and the rest is pure genius.

This is one of the best ticket promotions yet. Excellent strategy.