First, we caught wind of Dabo Swinney trademarking his name, and we've heard rumblings our of Columbus of Urban Meyer and Ohio State doing the same. In the latest trademark move by an FBS head coach, Auburn's Gus Malzahn wants exclusive rights to the term 'Hurry Up No Huddle', or HUNH for short.
According to AL.com, Malzahn's Arkansas based company (called HUNH, LLC) applied for a US Patent and Trademark of the phrase on November 13th.
Only a handful of coaches in the country come to mind when you think about the no huddle philosophy, and without a doubt, Malzahn is near the top of that list so this moves makes sense. If he didn't pull the trigger on it, Chip Kelly, Mark Helfrich, Kliff Kingsbury, or Mike Leach might have beat him to the punch.
The article also points out that the J&M bookstore in Auburn has been selling HUNH T-shirts this year with a great slogan on the back worth pointing out. No you can see why they want to patent it.
In my estimation, if any college head coach is going to corner the market on the phrase and earn some coin off from it, it might as well be Malzahn. The success that he's seen at every level he's ever coached at with the philosophy has been remarkable.
This is just another well thought out move by a coach out there looking for a small piece of the pie, and who can blame any of them?