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How Sark got Tosh Lupoi to say yes

Bob Condotta of the Seattle Times visited with several of the UW assistants today. 

In the video below you'll see and hear Lupoi describe being recruited by Sark (and saying no a few times). He says Sark worked on him for about 2 weeks...selling UW to him, the alumni base, the tradition at UW, etc..."it wasn't really about the deal that was offered". 

Lupoi's a great recruiter...never even used the word "money" in the interview. Impressive.