Ask coaches around the country, and there are a few different ways to be "balanced" on offense. Many coaches would describe it as being 50% run and 50% pass, while those from the Mike Leach school of thought would say that balance is spreading it around to all of the skill players on the field.
Detroit Lions head coach Jim Schwartz told WXYT in Detroit that he doesn't aim for balance at all. Putting points on the board is most important to him offensively.
"We certainly don’t aspire to be balanced. We aspire to put the ball in the end zone."
"However that happens, you don’t get any more points for rushing it over than you do for passing it over. We try to judge ourselves on wins and losses and, on offense, on points that we’re putting on the board."
"That being said, we have a lot of different parts on offense. I think it’s important that if an opponent tries to take away one part of our skill set on offense, that we have the ability to make them pay in another place, and run game is one of those areas.”