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Kirby Hocutt explains why they announced Kingsbury via twitter

Kirby Hocutt's announcement of Kliff Kingsbury as the new head coach at Texas Tech was a great example of the power of social media. Even though the sideways video was a little awkward.

In a recent interview with the Avalanche-Journal Hocutt explained the reasoning behind making the announcement via Twitter. He said that the idea came from associate athletic director for media relations Blayne Beal.

“I’m more traditionalist and old-fashioned, but Blayne said, ‘Kirby, you really need to do this. The excitement and the unexpectedness of that would be the right thing to do.’ So I have to give it to him, that that was good counsel," Hocutt said. "I’m just happy that we were able to shoot the video and tweet it. I wasn’t sure I could pull that off.”

To land a former player who has seen so much success in a relatively young coaching career was a huge coup for Hocutt and the Red Raider fan base. But the excitement that they've experienced as an athletic department since the announcement has exceeded even their initial expectations.

“I anticipated it would create excitement, but the tremendous amount, I think, is unprecedented," continued Hocutt. "I have not experienced anything like this before."

Hocutt added that they've sold 1,200 new season tickets since introducing Kingsbury and have added over 150 individuals to a waiting list for their (already sold out) club-level seats.

It all started with a tweet.