Plenty of head football coaches have been described as control freaks through the years, so there's nothing unique about accusing Kliff Kingsbury of joining that group. But it is where Kingsbury has taken control of the Texas Tech program that is truly trendsetting.
Heads turned when word broke in February that Kingsbury's newly-signed contract at Texas Tech gave him creative control of the Red Raiders' uniforms. The style-conscious Kingsbury explained to David Ubben of ESPN.com why he wanted to take control of that corner of his program.
"I just like to have a hand in things of that nature," Kingsbury said. "It’s a big part of today’s game, kids with the social media and like the style and fashion aspect of college football, so I wanted to make sure I had a hand in that."
Indeed, uniforms have become serious business in college football. Kingsbury may be the first head coach to have expressly-written permission to tinker with his team's look, but that look has never mattered more than it does now.
Soon after news of Kingsbury's control clause broke, photos leaked of a number of different versions of new Texas Tech helmets. There's been no word of whether or not we'll see those looks on the field, but it could be further evidence that Kingsbury is taking his roll as football fashion director seriously.
What will the Red Raiders look like when they take the field this fall? We'll have to wait and see.
"Some traditionalists keep their jerseys. Some are willing to change and have a fresher, hipper look," Kingsbury said, "so it’s kind of a case by case deal."