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Longhorn's 2012 slogan: "RISE"

Mack Brown addressed the media during his summer press conference yesterday, and talked about a new position the offensive staff is working on, as well as the motto that the team has agreed on using for 2012.

Co-offensive coordinators Bryan Harsin and Major Applewhite, along with receivers coach Darrell Wyatt have been brainstorming creative ways to get the ball in the hands of their best players, and have come up with a hybrid position to utilize.

"We also are working on a new position as such, Bryan and Major and Darrell are calling it 'T and Z' right now, which is part tailback, part Z receiver, for [RB] D.J. Monroe and [ATH] Daje Johnson. We feel those guys are speed guys and can get the ball in their hands and help us with explosive plays. They're working hard this summer on getting packages to get D.J. more involved".

Brown also talked about the importance of "RISE", the slogan that the team has decided to use this season. 

"We asked the players to come up with their own motto and slogan for the year. They came up with RISE. The R in RISE is for relentless, the I is for intensity. They want the S to be swagger. A number of our coaches and Bennie thought it should be sacrifice first, then you get your swagger. They said you don't come off 85 with swagger, you have to earn that right, you earn that through time. Then the E is for emotion.They even designed a logo for it. We do feel like last year's team was, again, all over the place and was not capable of doing some of this stuff themselves. Bennie and the staff came up with “brick-by –brick.” This is what we're going to do, this is how we're going to do it, keep your mouth shut and let's start earning our way back so we can work and get our team and credibility back."

Mack explained each coach went through each of the words that were chosen and told the team what the word mean to them before they actually decided to do it. When it came to the "S", each side had a different view. In the end, the coaches always win.

"They wanted to keep swagger. We're going to make them earn the 'S.' 'Sa' starts before 'Sw.' We're going to make them start with one to get to the other. Then we took the basic meanings out of the encyclopedia and put it up on the board so that everybody understood if this is who they wanted to be, if this is what they wanted to represent themselves with their Tshirts, armbands, whatever, but don't act like you have intensity unless you do. Don't say relentless unless you're going to be that way, don't say you're going to play emotion and play flat. You all brought it up, said it, now do it."