Athletic directors are always searching for new revenue streams. Unlike most athletic departments, Michigan is one of the few schools that doesn’t make much money off in-stadium sponsorships at the Big House.
Apparently, it will remain that way in Ann Arbor.
AD Dave Brandon says the Michigan fans don’t want to see advertising in the stadium. They certainly don’t want the feel of a minor-league baseball stadium.
Brandon explains, “The first instinct is to play commercials and display advertising (in Michigan Stadium). We did research with our customers and they said don’t put the damn advertising in our stadium.
“Would I like the advertising streams? Yes, and does everyone else do it? Yes. Our customers didn’t want it.”
By the way, how cool is it that Michigan will play Notre Dame under the lights in the Big House. Kick-off is set for 8 pm EST on September 10th.