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NFL Network gets an early start on new show

The NFL Network has announced a new four hour morning show to start airing on July 30th devoted to bringing NFL news to fans year round.

The show will begin at 6 a.m. Eastern time...but will be filmed out on the west coast in Los Angeles. That means the show will get started at 3 a.m. Pacific time, and NFL Network executive producer Eric Weinberger expects the hosts to be in at about 11:30 p.m. to start prepping for the show. about a rough sleep schedule.

The show, appropriately named "NFL AM", will reportedly have no shortage of content during the off season. In fact, according to Weinberger, one of the advantages of the schedule is the fact that the show can touch base with coaches "before they start their days".

"It's mind-boggling how much content is out there. How can you fill up four hours dedicated to the NFL every morning? It's surprisingly easier than it sounds." Weinberger added.