During recruiting season, various messages are constantly being drilled to young coaches around the country, the most important of which is that recruiting is all about relationships.
Through developing and cultivating those relationships, you learn to understand the role that the recruit's parent's play in their decision making process. Make a good impression with them and the chances of the player coming to your school and playing ball for you skyrocket.
With their recent recruiting success, it's clear that Hugh Freeze and his staff and Ole Miss understand that dynamic and have produced this video featuring players' parents to show to future generations of recruits and their families.
Excellent move by the Rebels here, and brilliantly executed.