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"At year three it's time to wrap it up"

Since being named offensive coordinator at Texas Tech back in January of 2010, Neal Brown has led an offense that has ranked #7 in the country in pass offense each year and #15 (in 2010) and #13 (in 2011) in total offense...all while being one of the younger coordinators in major college football.

Despite the offensive success, Brown (who joined the staff from Troy) says that he's heard plenty of criticism, in part because of the recent success of a few other schools in close proximity to Lubbock. However, he keeps it all in perspective.

"It's tough right now because we didn't have a very good year last year. That's evident. And Baylor had the best year in school history. TCU's got a little momentum going because they're entering into the Big 12 plus they've had three or four solid years in a row. And A&M is able to sell the newness and Oklahoma State is coming off their best year in school history. I think putting those things all together and the battles we're still winning on the recruiting front against those schools is a positive sign."

Brown, who recently returned from vacation with his family, added that he believes it's nearly impossible for coaches to block out 100% of the criticism. 

"I think you always know about it. You hear coaches say, 'I don't follow it.' I don't really buy into it, to be honest with you. You always know. Now, I know less because I've been at the beach for the last two weeks so I know less than I normally would, but I know there are some naysayers that are wondering how we're going to perform next year."

According to Brown, year three is time to put up or shut up.

"I understand the passionate fan base, I really do. I think the difference here is the split fan base. I think at year three it's time to wrap it up. Let's get on board with this. We're either going to produce or we're not and I strongly think we will produce."