When P.J. Fleck was introduced as Western Michigan's new head coach last December, he came repeating a ready-made program motto, "Row the Boat".
Those three words have shown up everywhere inside the Broncos program sinc then. They're on Fleck's business cards, in their Harlem Shake video and even written all over Fleck's body.
And now it'll be the first thing an opponent sees when he looks across the line of scrimmage. On top of that, the Broncos will have adopted oars as their helmet stickers. Oh, and they have some pretty sharp looking new uniforms as well.
What do you think?