After changing over half its roster and hiring a new commissioner, the Sun Belt has decided it's time for a new logo. Beginning July 1, the conference will have new logos and a new motto - "Together We Rise" - which were unveiled Sunday.
“Like many conferences, the Sun Belt is undergoing change,” commissioner Karl Benson. “We saw this as an opportunity to embrace this change. We are taking a new direction, one that is modern and progressive in its approach. Our conference can be as good as we want it to be and we will all ‘rise together’ in the upcoming years. Our new brand is a perfect reflection of that mindset.”
The current logo, a literal take on the conference's name, will retire at the end of next month after more than 15 years in use. The new logo (which could double as an office supply company's logo if you ask us) features a color representation of each Sun Belt member school.
Here is the secondary logo:
As a reminder, Florida Atlantic, Florida International, Middle Tennessee and North Texas have departed for Conference USA and Western Kentucky will follow in 2014. Georgia State and Texas State will join the league this fall, with Appalachian State, Idaho, Georgia Southern and New Mexico State on the way a year from now.