If you were hoping to lock up a Super Bowl ad this year, it looks like you've run out of time.
The last of the 30 second spots were locked up around Thanksgiving, at a cost of $3.5 million per slot.
Seth Winter, the senior VP of sales and marketing for NBC's sports group said "We have shattered any recent revenue stories in regards to the Super Bowl". At $3.5 million for 30 seconds...we don't find that too hard to believe.
Last year, Super Bowl XLV set a record for the most viewers with 111 million, making it the most watched American television show ever. The Business Insider highlighted the increasing cost of ad space back in February, and the chart can be found below.