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The creative process behind Notre Dame's alternate uniforms

Yesterday Notre Dame revealed their new Shamrock Series uniform that they'll wear against Arizona State at Cowboy Stadium on October 5th, and this morning we came across this video that provides some insight into the thought process behind the new look. How the players reacted to the new threads is also covered in the clip.

Head equipment manager Ryan Grooms (one of the most highly regarded guys in the profession), walks you through their creative thought process behind the shamrock on the helmet and how everything came together with Adidas for the final product.