Oregon's renowned "Win the Day" philosophy and approach is followed fervently by coaches around the country.
Their motivational video heading into the Washington game last weekend (their "biggest game of the year" at the time) summed up that philosophy with a few simple quotes.
"We don't rise to the occasion. Every day is the occasion."
"We don't get up for big games. Every day is a big game."
Couple that philosophy with some quality editing and production work, and you get the video below.