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Transformation of facilities at Mississippi State

The now infamous company, Advent (also referred to as "James Franklin's secret weapon") took the lead of helping Mississippi State re-brand their athletic facilities.

Everything from tennis to football was addressed, and athletic director Scott Stricklin points out the great job that Advent has done with their facilities, even though they were built during an era where branding was not nearly as important.

"Facilities say a lot about what is important to you. Whether it's size and scope or aesthetics, or functionality" Stricklin explains in the clip.

"We try to tell a story when they see our facilities. It's really criticial that it tells the right kind of story and that people see that as something that reflects positively on your University, and Mississippi State we have a great story to tell, and Advent has really helped make that story come alive."