Every coach would agree that earning your way to a bowl game and getting the extra practice time for your guys, especially your young players, is one of the biggest perks of playing in the post season. One of the other big advantages is in regards to recruiting.
If you're traveling to a specific part of the country it gives you an opportunity to be seen by a new demographic, and gives a chance for many fans and recruits to watch you play who might not have seen you play all season. In short, it's a chance to show a recruiting base what your football program is all about.
When it comes recruiting, Tommy Tuberville is one of the best and he explains that playing in a bowl goes a long way.
“Going to a bowl is priceless. You can’t put a price tag on it for recruiting.” Tubs explained in the Lubbock Avalanche-Journal.
For Minnesota, Texas Tech's Meineke Car Care Bowl opponent, it's an opportunity for Jerry Kill and his coaching staff to showcase their program in front of one of the most talented recruiting bases in the country down in Houston.
"I remember last year in the state of Texas, there were 450 Division I recruits in football," Tuberville pointed out in the Houston Chronicle. "A normal state's got 15 or 20. The more you can get out and be accessible to the players and coaches and have a chance to put your name out there, it's about sales."
450 Division I recruits out of one state (even one as big and talented as Texas) is mind boggling. That stat alone makes it clearly seem like the big winners of bowl season are the teams that have been picked to play in bowls in Texas. Right now twelve teams have the distinct advantage of playing in a bowl game within the state of Texas.
Oklahoma and Texas A&M (Cotton Bowl), Texas Tech and Minnesota, Rice and Air Force (Armed Forces Bowl), Oregon State and Texas (Alamo Bowl), Georgia Tech and USC (Sun Bowl), and Oklahoma State and Purdue (Heart of Dallas Bowl) all play in Texas based bowl games and thus will have a chance to influence a very large recruiting base.
Tuberville noted that they're looking to increase their visibility and presence in the Houston area as well.
"When I took the job at Texas Tech, we only had one or two players from the city of Houston on our team. We need to have 15 to 20, maybe 25."