When creating a promo video, there are two basic rules to follow. Number one, reach your audience, and number two, don't be afraid to get creative.
Kentucky released a video highlighting a reinvented, reimagined Rupp Arena earlier today, and at first glance, it seems like just another well put together promotional clip. However, upon a closer second look, there is much more to it. Yes, this is a basketball themed video, but the underlying message is applicable for all athletic programs.
The clip does a great job highlighting the history of Kentucky basketball, and Rupp itself, but what really caught our staff's eye was the way that they creatively reached their audience. According to the video, the proposed renovations are about "creating a place that's equal to the passion of it's people."
You know coach Calipari had a hand in this one, brilliantly working in the hot blonde wearing just a UK jersey (for just a nanosecond), and then throwing rapper / super-agent Jay-Z in the mix as well. Since both pictures might appear for a total of one second, I've taken the liberty of including a shot of both images below for your viewing pleasure.
Props to Kentucky for finding a unique way to connect with their audience, on top of a very well produced video.